Lanolin-Based Lip Balm and Skincare
Natural lip balms and skincare products formulated with lanolin, a moisturizing ingredient derived from wool, purchased by consumers seeking intense hydration for dry lips and sensitive skin.
Beginner Buyers: Consumers with dry, sensitive lips and skin seeking natural, intensely moisturizing lip balms and soaps without synthetic ingredients.
Best entry point
lanolin lip balm
See on EtsyOpportunity
53/100
Fair
Avg price
$7.50
Competition
Low
248 listings
Shops in SERP
18
Commodity
Commodity
53/100
Opportunity
$8
Avg Price
Thin margins, lots of sellers
More crowded
lanolin
Opportunity
20/100
Competition
Low
713 listings
3x more competition
248
listings for
"lanolin lip balm"
vs
713
listings for
"lanolin"
3x less competition for the same type of buyer
Price distribution
$0–10 54%
$10–25 35%
$25–50 7%
$50–100 3%
$250+ 1%
Tags that work
lanolindry skinnaturallanolin soaplanolin lip balmorganic lip balmfirmungknitting yarmwool yarnsocks yarnyarn for knittingknitting thread
From top-ranking listings in this niche
What you'll need
Tools
Materials
Lanolin oil or pure lanolinBeeswaxEssential oilsCarrier oilsNatural butters
Buyers: Consumers with dry, sensitive lips and skin seeking natural, intensely moisturizing lip balms and soaps without synthetic ingredients.
Sub-niches (2)
BEST lanolin lip balm
53/100 $7.50 248 Commodity
Commodity
53/100
Opportunity
$8
Avg Price
Thin margins, lots of sellers
AVOID lanolin
20/100 $10.29 713 Avoid
Avoid
20/100
Opportunity
$10
Avg Price
Not worth your time
Who's winning
#6
Lanolin - Organic & Pure
by Soapyoaks (64.8K sales) · $10.95 · 1.5K fav
#7
Beeswax Lanolin Lotion Bar: Essential Oil Solid Hand Cream for Dry Skin - Many Scents and Several Sizes
by rabbittreesoaps (9.1K sales) · $3.00 · 529 fav
#1
Lanolin Rich Lip Balm
by Soapyoaks (64.8K sales) · $5.95 · 390 fav
#1
2 Pack Facial Soap, Manuka Honey, Sea Sponge Milk Bars
by ChesilhurstFarm (13.8K sales) · $14.99 · 289 fav
#10
Mega Moisture-Lanolin & Butter Rich Soap
by Soapyoaks (64.8K sales) · $9.19 · 215 fav
#4
Lanolin - 4 ounce or 8 ounce, pure lanolin for skin care, lanolin for nursing moms, lanolin for diaper covers
by rabbittreesoaps (9.1K sales) · $8.50 · 190 fav